It’s summer! That means we are officially in cellulite season, that time of year between April and July when media outlets push half-hearted stories about the dreaded blight. Of course, advertisers are in high gear, too. Nivea has the largest anti cellulite marketing campaign of any company I know of. Every year they hire a different celebrity to be the face of their “Goodbye Cellulite, Hello Bikini!” challenge. Last year, Lauren Bosworth led the campaign [...]
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